In online marketing the marketing of the product and services is done through internet. The product and services reaches a large number of people through efficient marketing strategy and planning. Online marketing is a powerful way of making money from home. But the truth is that many online marketers fail to have successes due to some common mistakes which are avoidable.The most common online mistakes are mentioned below:Lack of Focus: To be successful in online marketing one has to promote either a single product or one single set of products. The advertising campaign should concentrate around the same one product.Lack of Plan: The second common reason for failure of internet business is lack of a plan with no budget and no idea. Before you start do a proper home work on what you want to do online and which product you want to sell. You must be clear whether you are doing marketing for your product or for others product.Lack of Research: Lack of research is another cause for the failure in successful online marketing. You should do a proper market research to find out that there is a place for your product in the market. You can achieve the success by pin pointing your focus in midst of stiff competitions. Even there is a risk in the absence of other competitors because there may be no demand for your product. The popularity of the product can be obtained by checking it on the search engines. This can be done through the SEO analytic tools.Website Maintenance: Failure to take care of your website is another mistake of online marketing business. If your website is not attractive, slow and disorganized people will not be attracted towards it. Make sure to design it properly by hiring good professionals like web designers, writers and artists. Your website should be well matched to your content, titles and images. To have a website which can be accessible by the consumer faster one should install images.Importance of Social Networking: Some people do not like to use the social media to attract the customers just they dislike them which is one of the common mistakes. One must use the services of social networking sites for large customer base at lesser cost.Give importance to the product you are trying to sell not to your experience. Though experience also adds towards successful marketing but it always comes after the product. Try to stay in contact with the clients you have worked for. Do not send messages to the buyers very frequently, but contact them if you have something new to offer. Take the help of social networking sites to personalize your marketing. Give importance to originality. Though it is quite difficult now-a-days but it is not impossible. Find out new methods for doing things. One should learn from the mistake which is best way to avoid it in future.Follow these methods, stop making the same online marketing mistakes again and again and be successful in this business.